One of Korea’s largest entertainment companies also has a killer cosmetics line.
by Rachelle “Roach”
Moonshot, the cosmetic brand that YG launched back in 2014, is quickly earning street cred among beauty lovers in Korea and beyond. The country is already a favorite among skincare addicts. It’s only been in the past few years, though, that Korean makeup products like lip stains, eye shadows, and eye liners are becoming leaders in the field.
Moonshot is responsible for a lot of that. The company doesn’t shy away from its K-pop roots when it comes to designing colors, formula, and packaging for its products. Like YG music vidoes, Moonshot makeup is bold, colorful, and good, funky fun.
Long story short? It’s as if this video came to life in makeup form.
The other great thing about Moonshot products is that they’re designed for those on the go. There’s a lot of versatility in the small packaging. With just a few products in your purse, you can mix and match tons of different looks for both work and the happy hour afterwards.
A creamy stain works for both adding a little color to the cheeks and as a long-lasting lip color.
A “stick extreme” works as a light lipstick, highlighter, or maybe an under-eye color corrector.
And nothing says versatility like the company’s one-of-a-kind Jelly Pot. The creamy, rich formula comes in all kinds of colors, from purple to blush to grey to mocha. Depending on how it’s applied, it can be anything from a smoky eye shadow to a rich lip liner to a nice little pop of color for an unconventional made-up look.
Can’t picture it? Here, let Dara show you:
The company’s cool “Love Gesture” campaign also highlights ways to break some rules and be adventurous with makeup.
I only have one piece of bad news for you regarding Moonshot. Unfortunately, there are no Moonshot stores in the U.S. yet, but you can order the products online! Between your SnackFever box and a bold Moonshot order, that’s a lot to look forward to in your mailbox! 😉